14

2021/04

New online game launches drive up the Thai key players market interest

NEWS

NewZoo recently published an article on "2021 Game Market Trends to Watch" for games, e-sports, and mobile phones. And expected 3 billion players worldwide will help the global games market generate revenues of $189.3 billion In 2021, and the global game players will reach 3 billion in 2023. With the outbreak of COVID-19 last year, home entertainment seems to be the only option for gamers in lockdown the revenue growth trend brought about by the epidemic will continue until 2021. By 2023, Experts expected the global games market is expected to balloon to $217.9 billion.Southeast Asia is one of the major markets for online gaming industry. Many data shows Thailand is an new star in future games market. Since 2020, global affected by virus pandemic, the market growth to the peak, online entertainment seems to be the only option for gamers in lockdown.Even the pandemic has slowed down, games have been used as an entertainment, social interaction with friends and family for many consumers. Alongside this shift in consumer behavior brought unprecedented growth to the online entertainment industry. Experts have predicted that most of the income and participation growth trends will continue, will drive future consumption patterns and the development of the online entertainment industry. Southeast Asia is a culturally and ethnically diverse region and one of the fastest growing gaming markets in the world.Thailand, the ranks among the top 20 in the world in the growth rate of smartphone users in Southeast Asia, has 80% of gamers and reached 49% are pay-players, also is the highest per capita consumption of games in Southeast Asia.Among them, the most popular gaming platform in Thailand is ranked largest in terms of smartphone. This is reflected by the surge in the number of smartphone users in Southeast Asia. In the revenue of mobile games in the region. Mobile game revenue this year was $2.6 billion, a year-on-year increase of 17.4%, making Southeast Asia the fastest growing mobile game market in the world. Thailand's game market grew 16.6% year-on-year to 23.3 billion baht in 2019 with 27.8 million active gamers, according to mobile operator Advanced Info Service (AIS). The industry's revenue is expected to grow to 27 billion baht this year. Game developments saw the Thailand is the fastest-growing online game market in Southeast Asia, and launches new products that accurately target the market. "Millionaire Poker" is the first online poker games are adapt to the cultural nuances of Thai players with the content fits with local user interface and sounds, except the classic card games also with whole new Thai local popular card games. "Millionaire Poker" localization strategies from Thailand market research, consumer behavior, Thai art style, gaming preferences, marketing plan, payment habits, look forward to become the most popular online games in 2021.